Historical Optimization: The Secret SEO Strategy Hiding in Your Old Blog Posts
When most people think about blogging the first thought will be “I need to publish more content”. But, here is the truth. Sometimes your old blog posts are worth more than the new ones you are about to write. That’s where historical optimization comes in.
Expand your reach with guest blogging
You may think it’s just simply writing on someone else’s website. Of course it is. But it’s much more than that. If executed well, guest blogging has the potential to grow your audience, strengthen your authority, and improve your SEO performance as well.
Your Blogs Aren’t Ranking? Try the Pillar & Cluster Approach.
Yesterday, I was looking at a blog on a website. Even though they had lots of blogs, none of them ranked on Google. Have you seen this happen before? A lot of writing, but very little visibility. Publishing random blog posts isn’t enough. Google and readers both want structure.
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